Uptown Living of Marion Pre-Sales to Begin Late Spring

MARION, May 1, 2019 —

Oakbrook Drive in Marion will be home to two senior living communities by a related developer. The Views Senior Living of Marion and Uptown Living Cooperative plan to provide the most well rounded “Community of Choices” in the area.


The Views Senior Living of Marion is preparing to open a beautiful, state-of-the-art senior living community. This Frank Lloyd Wright inspired campus includes a full continuum of care with independent and assisted living, rehabilitation services and memory care. On June 1, from 11:00 am- 2 pm, The Views will unveil this location, the first WELL™ registered assisted living in the nation. To find out what that means, we encourage you to RSVP to attend the grand opening.


Next door, at the corner of East Post Road and Oakbrook Drive, Uptown Living of Marion is in its infancy. The developers are finalizing floor plans and look to share additional information at the upcoming Views Senior Living of Marion grand opening celebration. The cooperative, focusing on carefree lifestyle living while building equity in ownership interest, will be targeting a younger 62+ segment of the senior market such as those still working or heading into retirement in the near future.

As Uptown Living develops, the residents can choose to utilize amenities from their sister community such as accessing outpatient therapy services and a unique transitional program allowing Uptown residents first-option into the full continuum of care at The Views Senior Living of Marion. This will make it easy to call Oakbrook Drive in Marion, “home” for life.

To learn more about Uptown Living Cooperative of Marion and tour The Views Senior Living of Marion join us at the Grand Opening.


Saturday, June 1st, 2019

11:00 am- 2:00 pm (Speeches at Noon)

RSVP by Monday, May 20th

Call (319) 390-8439

Email: mmilcoff@viewsofmarion.com


Uptown Living of Marion


The Views Senior Living of Marion


Uptown Living of Urbana Cooperative on Hold

Active Sales to Continue in Marion


URBANA, MARCH 5, 2019 — In Mid-November, the developers of Uptown Living began pre-sales of a 31-unit senior cooperative housing proposed for location in Urbana on Capitol Avenue in Urbana. The proposed 213 HUD backed project requires an interest level that needs to pre-sell 18 units prior to breaking ground.


The demographic market study for the area states that 60% of the demand for this senior housing will come from a defined primary market area (PMA) that stretches from Urbana, to Brandon, Rowley, south to Walker & Center Point and back to Urbana. Initial marketing results are pointing to a need to pull more project interest from outside the defined PMA to create substantial momentum on the project.


Uptown Living is planned as a Luxury Living development with amenities. The affordable buy in price is paired with a monthly cost that includes the residents share of the mortgage, taxes, grounds and building maintenance, and almost all utilities. Feedback showed that prospects were satisfied with the buy-in cost but were looking for lower monthly costs. Feedback on amenities pointed to creating large outdoor spaces on the property as some prospects are attempting to downsize from large acreages.


With these initial market findings, the development team needs time to re-access the needs of the community and potential reach of the project. During the re-assessment we will be continuing pre-sales events in Marion as Uptown Living of Marion cooperative prepares to move forward in development. Residents of Urbana are invited to join the Marion events.


Upcoming events can be found on the website www.uptowniowa.com or Facebook, www.facebook.com/UptownIowa.


If you have been considering making a reservation or have more feedback about the project please contact Karen Everling at home@uptowniowa.com or 319-404-4997.


Co-op Living On It’s Way To Urbana

Published in Corridor Business Journal, October 29, 2018

Hoping to ride the wave of retiring baby boomers, the developers behind The Views Senior Living in both Cedar Rapids and Marion are now planning a 31-unit cooperative living community in the small but fast-growing town of Urbana.

“Boomers, you’ve earned it. Baby, you deserve it!” are the words greeting visitors to the Uptown Living of Urbana website, which pitches freedom to travel, pursue hobbies and spend time with family away from the constraints of single-family homeownership. It also positions the cooperative concept as an opportunity to help shape a unique living experience with community peers.

“Baby boomers are younger than the generation in senior living already, and we wanted to market something that didn’t feel like other places, that didn’t say ‘hey, senior citizens,'” said Karen Everling, marketing coordinator for the project. “We’ve had a good response to that. It’s fun and people like to feel part of something, whether they’re Gen X or millennials or baby boomers.”

The $12.5 million development, set for construction just east of Urbana City Hall on 54th Street Lane, is being financed under the Section 213 housing program administered by HUD, which is aimed at helping nonprofits and trusts develop housing projects to be operated as cooperatives by resident shareholders. At least one homeowner must be 62 years of age or older and projects must be 60 percent pre-sold prior to its loan closing. John Baumhoefner, president of Views Development and Uptown Living, said that means between 18-20 units will need to be reserved before proceeding with construction, which he estimated would take about 10 months.

The sales process will kick off with a November open house to begin discussing the development process and possible amenities with interested community members. Upscale Living, which is eying similar developments in Marion, Peosta, Bettendorf and Belle Plaine, will offer parking, storage and outdoor living space as fixed amenities, but just what those look like will be shaped by residents.

To read the full membersfirst story in this week’s CBJ digital edition, click here.

Uptown Living on the Move

URBANA, OCTOBER 17, 2018 — Uptown Living of Urbana Cooperative is moving forward in its conceptual development phase. The Uptown Living team will be holding an open house to the public on November 15th, 2018 from 5 to 8 p.m. at 4215 Lewis Access Rd, Suite 600, Center Point, Iowa 52213. Come for hors d’oeuvres and conversation about how the development process works and what amenities will be available for the project.

Uptown Living would also like to welcome Chad & Alissa Gardner to the marketing team as community coordinators for the Uptown Urbana development. Their extensive background in real estate and their ties to the local community will help further the lifestyle living amenities a cooperative has to offer.

The developers are moving forward on the proposed location is just East of Urbana City Hall on 54th Street Lane. Stay tuned to the Uptown Urbana Community online at www.Facebook/UptownIowa for the upcoming meeting dates to be held.

Luxury Uptown Living Project Coming to Urbana

Cooperative Living for Baby Boomers

URBANA, FEBRUARY 21, 2018 — We are excited to announce a new building development in Urbana created by Baby Boomers for Boomers. Luxury architecture will be carried out in this high quality construction project. It will provide individuals both a single-family home and community experience in a multi-family building format. This allows individual members of Uptown privacy and home customization while also experiencing their unique community through rich amenities.

The project is in a very early concept phase and will be looking for community input. The proposed location is just East of Urbana City Hall on 54th Street Lane. Events will be held on a regular basis beginning in late March to begin the input and sales process for the location. Join the Uptown Urbana Community online at www.Facebook/UptownIowa for regular updates on this project.

Uptown Living

Uptown Living was created by a group of venturesome Boomers who feel that people like themselves need a great place to live and play with no home maintenance. They saw cooperative living as the perfect format for Baby Boomers, retired or working, to do all the things they enjoy while staying “home” in their community.

Recent Posts